Veganwashing and the Lie of Vegan Unity

by Chris Hendricks "Veganwashing" refers to a form of whitewashing meant to encourage positive association of a subject with veganism or animal rights. It occurs, for example, when a company introduces plant-based alternatives to their non-vegan product line to raise their image among compassionate consumers and compete for a share of the vegan market without ever actually reducing their contribution to animal suffering. The veganwashing strategy has in recent years been employed for political purposes as well, most notably in the advancement of the Zionist project in historic Palestine, where animal rights has been co-opted by supporters of ...