We Are All Animals – Starbucks

The campaign We Are All Animals emphasizes the continuity between humans and non-humans. Cows, humans, fish, birds - we are all animals. We all care for our young, we all form bonds with our friends, and we all feel pain from harm. We are all someone, and as such we all have the right to live free wherever and whichever way we choose. Our personal choices can never be more important than the lives of others, regardless of their species. Through the story of Joshua, a calf killed mere hours after his birth as a byproduct of the dairy industry, the campaign explores the ...